Flora Delaney CREATES SOLUTIONS

Clients spend time with Flora because she cuts away the blinders and can get a diverse team to come together and focus on solving problems better than most outsiders can. Her diverse background in marketing, buying, merchandising, IT, and the arts gives her the unique ability to connect and understand problems from many perspectives. Clients get results - without the usual bloat of most consulting firms. She has experience, drive and outstanding communication skills. Combine that with your leadership team and you will see results!

Welcome to FloraDelaney.com

Why Category Definition is Critical

For retailers who follow a structured category management review, the first step is defining the category. The idea of defining a category each year may seem obvious – even redundant year after year.... 

Category Management Planning

Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year... 

Retail Inventory PULL Model Explained

In a Pull operating model, the stores can select which products and how much they will carry. This is typical in most co-op models (like True Value or independent grocers) or franchises like Hallmark stores....