Great Groupon Advice for Retailers
Like a mind reader, Michael Koploy and the team at Software Advice are at it again: this time taking the mystery out of Groupon promotions. Michael has done his homework and cites several studies that show that Groupon can be a risky promotional vehicle for retailers who use it for the wrong reasons. Importantly, he gives retailers guideposts for making the decision about when Groupon will meet their needs.
Readers will recall the last time I cited Michael in the post on POS Advice for Small Retailers. Michael and team are great resources for retailers trying to figure out which software will best meet their needs in a number of different a