Retail marketing needs to entice prospective customers and remind current customers of the brand’s promise. In addition to being well-conceived, marketing campaigns must maintain high levels of quality execution across stores and platforms.
Delaney Consulting and Creative understands how to build marketing campaigns and promotions from the ground up that are designed to deliver results. We work with retailers to move customers from prospects to evangelists. We work with vendors to ensure that marketing expenditures meet their retailer customer’s specific needs and that stores and consumers “get it.” Promotions are executed, measured and improved to ensure every opportunity is maximized. And we coach along the way so that your organization learns how to sustain the efforts long after our engagement ends.
While other firms focus on creative plans that win awards but are impossible to execute, Delaney Consulting and Creative builds in execution plans from the concept phase. Vendor and retailer needs are balanced so ROI is real for everyone — especially the customer.